Business Rules vs. Custom Code: Which Approach is Right for You?
Introduction
Every organization using Microsoft Dynamics 365 Business Central eventually faces the same decision: how should we implement custom business logic? You need validations that go beyond standard functionality. You need approval workflows specific to your business processes. You need automatic calculations, data quality controls, and integration logic unique to your operations.
Two fundamental approaches exist: custom AL code development and business rules management. Each has strengths, limitations, ideal use cases, and total cost implications. This comprehensive guide helps you understand both approaches, evaluate trade-offs, and make informed decisions about which path serves your organization best.
The answer isn't always "one or the other." Many organizations benefit from a hybrid approach—using custom code where it excels and business rules where they excel. Understanding when to use each approach is the key to optimizing your Business Central investment.
Understanding the Two Approaches
Custom AL Code Development
Custom AL code means writing program code in Microsoft's AL language to extend Business Central functionality. Developers create codeunits, table extensions, page extensions, and event subscribers that execute when specific conditions occur.
Example: Enforcing credit limits with custom code
This code subscribes to the Sales Header insert event and prevents order creation when credit limits would be exceeded.
Business Rules Management
Business rules means configuring logic through a visual, no-code interface. Business analysts define rules by selecting tables, entering formulas, and configuring actions without writing program code.
Example: Enforcing credit limits with business rules
This rule configuration achieves the same result without writing code.
Detailed Comparison Matrix
Implementation Speed
Custom Code:
Requirements gathering and specification: 2-4 hours
Development: 4-8 hours
Unit testing: 2-4 hours
Integration testing: 4-8 hours
Deployment: 1-2 hours
Total: 2-4 days for a medium-complexity business rule
Skills required: AL programming, Business Central architecture, development tools
Business Rules:
Requirements gathering: 1-2 hours
Rule configuration: 30 minutes - 2 hours
Testing: 30 minutes - 2 hours
Activation: Immediate
Total: 4-8 hours for the same rule
Skills required: Business Central user knowledge, basic logic understanding
Winner: Business Rules (5-10x faster implementation)
Modification Speed
Custom Code:
Locate relevant code: 30 minutes - 2 hours
Understand existing logic: 30 minutes - 4 hours
Modify code: 30 minutes - 2 hours
Test changes: 1-4 hours
Deploy update: 1-2 hours
Total: 1-3 days for a typical modification
Risk: Code changes can introduce regressions
Business Rules:
Locate relevant rule: 2-5 minutes
Understand existing rule: 2-10 minutes (self-documenting)
Modify rule: 5-30 minutes
Test changes: 15-60 minutes
Activate: Immediate
Total: 30 minutes - 2 hours for typical modification
Risk: Minimal—rules test in isolation, activation is instant, rollback is instant
Winner: Business Rules (10-20x faster modification)
Cost per Implementation
Custom Code (typical medium-complexity business rule):
Senior developer: 16 hours @ $150/hour = $2,400
QA testing: 8 hours @ $100/hour = $800
Project management: 4 hours @ $125/hour = $500
Deployment overhead: $300
Total: $4,000 per rule implementation
Business Rules (same complexity):
Business analyst: 4 hours @ $75/hour = $300
Testing: 2 hours @ $75/hour = $150
Total: $450 per rule implementation
Cost difference: $3,550 savings per rule (89% reduction)
For 10 business rules: $35,500 savings For 50 business rules: $177,500 savings
Winner: Business Rules (significant cost advantage)
Complexity Handling
Custom Code:
Strengths:
Handles any level of complexity
Can implement sophisticated algorithms
Access to entire Business Central codebase
Can integrate with external systems at deep levels
Optimal performance for complex calculations
Ideal for:
Complex mathematical algorithms
Sophisticated data transformations
Deep integration requirements
Multi-step processes with complex state management
Performance-critical calculations
Business Rules:
Strengths:
Excellent for conditional logic
Well-suited for data validation
Good for approval routing
Handles multi-table comparisons effectively
Sufficient for 80% of typical business logic needs
Ideal for:
Conditional validations
Threshold-based approvals
Required field enforcement
Credit/risk checks
Pattern matching and data quality
Automatic field population based on conditions
Winner: Depends on complexity—code for sophisticated algorithms, rules for conditional logic
Maintainability
Custom Code:
Challenges:
Requires developer expertise to maintain
Knowledge concentrated in developers
Knowledge loss when developers leave
Documentation often becomes outdated
Business users can't read or understand code
Finding specific logic requires code search
Maintenance costs: High ongoing developer time
Business Rules:
Advantages:
Business users can understand rules without technical expertise
Self-documenting (configuration IS the documentation)
Transferable between rule authors
Central catalog of all rules
Visual inspection shows what's implemented
No special tools required to view rules
Maintenance costs: Low—business analyst time occasionally
Winner: Business Rules (dramatically better maintainability)
Testability
Custom Code:
Requires comprehensive regression testing
Code changes can have unintended side effects
Full test suite execution needed for each change
Test automation requires investment
Testing requires technical expertise
Deployment risk with every code change
Business Rules:
Rules test in isolation
Changes don't affect other rules
No compilation or deployment risk
Business users can test rules
Instant rollback if issues found
Can disable problematic rules immediately without deployment
Winner: Business Rules (safer, faster testing)
Performance
Custom Code:
Compiled to native code
Optimized by AL compiler
Minimal runtime overhead
Can be optimized for specific scenarios
Ideal for high-volume batch processing
Business Rules:
Interpreted at runtime
Small overhead for formula evaluation
Scenarios provide performance optimization
Adequate for transactional processing
May not be ideal for processing millions of records
Performance comparison:
Single transaction evaluation: Negligible difference
High-volume batch: Custom code may be faster
Interactive transactions: Both perform well
Winner: Slight advantage to custom code for high-volume batch operations
Transparency and Auditability
Custom Code:
Logic hidden in compiled code
Requires code review to understand implementation
Audit trail limited to what developer explicitly logs
Demonstrating policy enforcement requires code analysis
Business users can't verify implementation
Business Rules:
Rules visible to business users
Plain-language configuration shows what's enforced
Complete audit log of every rule execution
Easy to demonstrate policy enforcement
Compliance documentation built-in
Winner: Business Rules (far superior transparency)
Version Control and Deployment
Custom Code:
Source control in git or Azure DevOps
Formal deployment processes
Environment progression (dev → test → prod)
Deployment can fail or cause issues
Rollback requires redeployment
Business Rules:
Rules stored in Business Central database
Activation/deactivation instant
Can test in sandbox before production
No deployment failures
Rollback is instant (disable rule)
Winner: Business Rules (simpler deployment, safer rollback)
Skills Required
Custom Code:
AL programming language expertise
Business Central architecture knowledge
Visual Studio Code and development tools
Understanding of event subscribers
Knowledge of Business Central table structure
Debugging and troubleshooting skills
Typical skill acquisition time: 3-6 months for Business Central developers
Business Rules:
Business Central user knowledge
Basic logical thinking
Understanding of formulas (similar to Excel)
Knowledge of business requirements
No programming required
Typical skill acquisition time: 1-2 days for business analysts
Winner: Business Rules (much lower skill barrier)
When to Use Custom Code
Despite business rules' advantages, custom code remains the right choice for specific scenarios:
1. Complex Algorithms and Calculations
Example: Calculating commissions based on complex tiered structures, product mix, customer tenure, regional factors, and performance bonuses.
Why code is better: Complex algorithms with multiple nested conditions, loops, and state management are more naturally expressed in code than in rule formulas.
2. Deep System Integration
Example: Real-time integration with a third-party inventory optimization system requiring bidirectional data synchronization, complex error handling, and retry logic.
Why code is better: Integration requiring sophisticated communication patterns, state management, and error recovery benefits from code's full capabilities.
3. High-Volume Batch Processing
Example: End-of-month processing that calculates depreciation for 100,000 fixed assets using complex formulas.
Why code is better: When processing millions of records in batch, compiled code's performance advantage becomes significant.
4. User Interface Modifications
Example: Creating a custom page with unique layout, specialized controls, and interactive behaviors.
Why code is better: UI modifications require code—business rules don't create pages or modify page layouts.
5. New Business Central Features
Example: Adding entirely new functionality like a custom scheduling engine or advanced analytics module.
Why code is better: Building new features requires code. Business rules extend existing features but don't create fundamentally new capabilities.
6. Background Processes and Jobs
Example: Nightly automated processes that generate reports, send batch emails, synchronize data with external systems.
Why code is better: Scheduled background processes with complex orchestration are better suited to code.
When to Use Business Rules
Business rules excel for common business logic scenarios:
1. Data Validation
Examples:
"Customer email address must be in valid format"
"Order quantity must be positive"
"Ship date must be in the future"
"Customer tax ID must be provided for EU customers"
Why rules are better: Validation logic changes frequently, needs business user control, benefits from instant modification.
2. Threshold-Based Approvals
Examples:
"Orders over $50,000 require VP approval"
"Discounts over 15% need manager approval"
"Purchase orders over $25,000 require dual approval"
"Journal entries over $100,000 need controller review"
Why rules are better: Approval thresholds change with business conditions, policies, and organizational structure.
3. Credit and Risk Management
Examples:
"Block orders exceeding customer credit limits"
"Warn when customer balance reaches 80% of credit limit"
"Require prepayment for customers with overdue invoices"
"Flag high-risk transactions for review"
Why rules are better: Credit policies adjust based on economic conditions, risk tolerance, and business strategy.
4. Automatic Field Population
Examples:
"Assign payment terms based on customer country"
"Set default shipping method by customer category"
"Populate salesperson based on customer territory"
"Auto-assign GL accounts based on item category"
Why rules are better: Default value logic varies by region, customer type, and business policy.
5. Required Field Enforcement
Examples:
"PO number required for customers in government segment"
"Requested delivery date required for B2B orders"
"Project code required for service items"
"License number required for controlled substance sales"
Why rules are better: Required fields vary by customer type, product category, and regulatory requirements.
6. Compliance and Regulatory Requirements
Examples:
"Verify license before selling age-restricted products"
"Block transactions with sanctioned countries"
"Enforce transaction limits for cash sales (AML)"
"Require additional documentation for international shipments"
Why rules are better: Regulations change with specific effective dates requiring immediate implementation.
The Hybrid Approach: Best of Both Worlds
Most organizations benefit from using both approaches strategically:
Strategic Architecture
Custom Code Foundation:
Core business processes
Complex algorithms
Deep integrations
New feature development
High-volume batch processing
Business Rules Layer:
Business policy enforcement
Data validations
Approval routing
Credit/risk checks
Compliance requirements
Conditional logic
Example: Sales Order Processing
Custom Code Handles:
Inventory allocation algorithms
Complex pricing calculations
Integration with warehouse management system
Document printing and formatting
Background posting processes
Business Rules Handle:
Credit limit validation
Required field enforcement
Approval routing based on amount/discount
Customer-specific validations
Order completeness checks
Migration Strategy
Phase 1: Use custom code for everything (current state for many organizations)
Phase 2: Implement business rules for new policy requirements while leaving existing custom code unchanged
Phase 3: As custom code requires updates or maintenance, evaluate whether to refactor as business rules
Phase 4: Optimize architecture with strategic mix of code (for complexity) and rules (for policies)
Total Cost of Ownership Analysis
5-Year TCO Comparison: Managing 30 Business Rules
Scenario: Organization needs 30 distinct business rules for validations, approvals, and compliance
Custom Code Approach
Year 1 (Initial Development):
Development: 30 rules × $4,000 = $120,000
Testing: $20,000
Deployment: $5,000
Year 1 Total: $145,000
Years 2-5 (Maintenance):
Modifications: 20 changes/year × $1,500 = $30,000/year
Enhancements: 5 new rules/year × $4,000 = $20,000/year
Bug fixes and support: $10,000/year
Annual maintenance: $60,000
Years 2-5 Total: $240,000
5-Year TCO Custom Code: $385,000
Business Rules Approach
Year 1 (Initial Implementation):
QUALIA Rule Engine license: $15,000
Initial rule configuration: 30 rules × $450 = $13,500
Training: $3,000
Year 1 Total: $31,500
Years 2-5 (Maintenance):
Annual license: $5,000/year
Modifications: 20 changes/year × $150 = $3,000/year
Enhancements: 5 new rules/year × $450 = $2,250/year
Annual costs: $10,250
Years 2-5 Total: $41,000
5-Year TCO Business Rules: $72,500
Total 5-Year Savings: $312,500 (81% reduction)
ROI Calculation
Investment in Rules Engine: $31,500 5-Year Savings: $312,500 Net Return: $281,000 ROI: 892% Payback Period: 3.7 months
Decision Framework
Use this framework to evaluate which approach suits specific requirements:
Custom Code Score
Give 1 point for each YES:
Requires complex algorithms or calculations
Involves deep system integration
Processes very high data volumes (millions of records)
Requires new UI components or pages
Implements entirely new Business Central functionality
Needs optimal performance for batch processing
Changes infrequently (stable for years)
Requires sophisticated state management
Score 5+: Custom code likely better
Business Rules Score
Give 1 point for each YES:
Primarily conditional logic and validations
Changes frequently (monthly or more)
Needs business user control and modification
Threshold-based or policy-driven
Compliance or regulatory requirement
Needs immediate implementation capability
Requires complete audit trail
Should be visible to business users
Score 5+: Business rules likely better
Both Approaches Score
Give 1 point for each YES:
Part is complex algorithm, part is conditional logic
Core process needs code, policies need rules
Some stable requirements, some changing frequently
Mix of batch processing and transactional validation
Score 3+: Hybrid approach likely best
Common Myths and Misconceptions
Myth 1: "Business rules are less powerful than code"
Reality: Business rules handle 80% of typical business logic requirements effectively. They're not designed to replace all code, but for conditional logic, validations, and policy enforcement, they're equally capable and more maintainable.
Myth 2: "Only non-technical users benefit from business rules"
Reality: Developers also benefit—they can focus on complex challenges rather than trivial policy adjustments. Business rules reduce maintenance burden for development teams.
Myth 3: "Custom code provides better performance"
Reality: For individual transaction processing (the vast majority of Business Central operations), performance difference is negligible. For batch operations on millions of records, code has an advantage.
Myth 4: "Business rules mean loss of control"
Reality: Business rules are governed through permissions and approval processes just like any other Business Central capability. IT retains architectural control while business gains policy control.
Myth 5: "You must choose one approach for everything"
Reality: The most effective strategy uses both approaches where each excels. This isn't either/or—it's both/and.
Conclusion
The choice between custom code and business rules isn't about which is "better" in absolute terms—it's about which approach best fits specific requirements.
Custom code excels when you need complex algorithms, deep integrations, high-volume batch performance, new UI components, or entirely new functionality.
Business rules excel when you need conditional validations, policy enforcement, threshold-based approvals, data quality controls, or compliance requirements—especially when these change frequently.
The hybrid approach leverages each method's strengths: custom code for complex stable processes, business rules for dynamic policies and validations.
For most Business Central organizations, the optimal architecture includes both:
Custom code forming a stable foundation for core processes
Business rules providing an agile policy layer that business users control
This combination delivers the best of both worlds: the power and flexibility of code where needed, the agility and maintainability of rules where appropriate.
Action Items:
Inventory your current custom code: Identify which logic could be better managed as business rules
Categorize requirements: Determine which need code, which need rules, which need both
Calculate your TCO: Compare custom code costs vs. business rules for your specific situation
Pilot the hybrid approach: Implement new policies as rules while maintaining existing code
Measure results: Track implementation speed, modification frequency, and cost savings
Related Reading:
What is Business Rules Management and Why Your Business Needs It
5 Signs Your Business Central Environment Needs a Rules Engine
The ROI of Business Rules Automation: A Financial Analysis Framework
How to Implement Credit Limit Validation in 10 Minutes (Business Rules Example)
0 Code Rule Engine
>
What is Business Rules Management and Why Your Business Needs It
>
QUALIA Rule Engine: The Complete Introduction for Business Central Users
>
Business Rules vs. Custom Code: Which Approach is Right for You?
>
Understanding Trigger Events: How Business Rules Know When to Execute
>
Scenarios vs. Conditions: Mastering the Two-Tier Validation Model
>
The Complete Guide to Placeholders in Business Rules
>
Understanding Rule Sets and Rule Organization
>
Glossary & Index
>
5 Signs Your Business Central Environment Needs a Rules Engine
>
Understanding the Business Rules Lifecycle: From Design to Deployment
Related Posts
Glossary & Index
This section provides definitions of key terms and concepts used throughout this manual.
Understanding Rule Sets and Rule Organization
Imagine opening a filing cabinet where documents are thrown in randomly—no folders, no labels, no organization. Finding what you need would be frustrating and time-consuming. Now imagine that same cabinet with clearly labeled folders, logical groupings, and a sensible structure. The difference is dramatic.
The Complete Guide to Placeholders in Business Rules
Imagine showing a user an error message that says: "Value exceeds limit." While technically informative, it leaves users asking critical questions: Which value? What limit? By how much? What should I do? Now imagine showing: "Credit limit exceeded. Customer ACME Corp has credit limit $50,000 but current balance $45,000 plus this order $10,000 would total $55,000, exceeding the limit by $5,000. Please reduce order amount, collect payment, or request credit limit increase."
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