How to Validate Customer Data Before Order Creation
Introduction
Customer data quality directly impacts every downstream process: order fulfillment, shipping, billing, collections, reporting, and customer relationships. A single incorrect customer record can cause shipping delays, payment failures, duplicate accounts, compliance issues, and revenue loss.
Traditional customer data validation relies on manual review, user training, and cleanup after problems emerge. This reactive approach is expensive—fixing bad data costs 10x more than preventing it, and the business impact of errors (missed deliveries, payment disputes, regulatory violations) can be far more costly.
Proactive validation prevents bad customer data from entering your system in the first place. By implementing automated checks when customers are created or modified, you ensure data quality at the source, reduce downstream problems, improve operational efficiency, and maintain compliance.
This comprehensive guide covers customer validation strategies, required field validation, format and consistency checking, duplicate prevention, credit and business rules, integration with external services, and practical implementation patterns for customer master data quality.
Why Customer Data Validation Matters
The Cost of Bad Customer Data
Operational impact:
Financial impact:
Compliance impact:
Categories of Customer Data Issues
1. Incomplete data:
Required fields missing (name, address, contact)
Partial addresses (missing postal code, city)
Missing tax/legal identifiers
2. Invalid data:
Incorrect email formats
Invalid phone numbers
Non-existent postal codes
Invalid tax IDs
3. Inconsistent data:
Address doesn't match city/state/postal code
Payment terms don't match customer category
Currency doesn't match country
4. Duplicate data:
Same customer entered multiple times
Slight variations in naming (ABC Corp vs ABC Corporation)
Different contact info but same entity
5. Outdated data:
Old addresses
Closed locations
Former employees as contacts
Expired credit card/payment information
6. Policy violations:
Credit limit exceeds policy for customer category
Payment terms too generous
Incorrect tax treatment
Customer Validation Strategy
Validation Layers
Implement validation in multiple layers:
Layer 1: Field-level validation (immediate)
Format checking (email, phone)
Required field enforcement
Data type validation
Triggered on field entry/exit
Layer 2: Record-level validation (on save)
Cross-field consistency
Business rule compliance
Duplicate detection
Triggered on Before Insert/Modify
Layer 3: External validation (on save or async)
Address verification services
Tax ID validation (government databases)
Credit bureau checks
Triggered on Before Insert or After Insert
Layer 4: Periodic validation (batch)
Data quality scoring
Outdated data detection
Compliance audits
Scheduled reports
Required vs. Recommended Validation
Required (blocking errors):
Fields essential for business operations
Legal/compliance requirements
Data that prevents system errors
Recommended (warnings):
Best practice fields
Optional but valuable data
Quality improvements
Example:
Implementation: Required Field Validation
Understanding When Data Exists
Customer records in Business Central are created in stages:
OnInsert: Only the No. field is populated (manually or from number series)
User fills fields: Name, Address, Country/Region, etc. are entered
Activation: The Blocked field is cleared (changed from blocked to blank), making the customer available for transactions
Why OnInsert Doesn't Work for Required Fields: When the Customer record is first inserted, only the No. field exists. Other fields like Name, Address, Country/Region Code haven't been entered yet. Validating required fields at OnInsert would always fail because the data doesn't exist.
Correct Approach: Validate required fields when the customer is being activated (Blocked field changing to blank). At this point, all fields have been entered and you're verifying completeness before the customer can be used in transactions.
Basic Required Fields (Status-Based Validation)
Placeholders Used in This Pattern:
[18:2]- Customer (Table 18): Name (Field 2) - Customer's name[18:1]- Customer (Table 18): No. (Field 1) - Customer number[18:5]- Customer (Table 18): Address (Field 5) - Street address[18:7]- Customer (Table 18): City (Field 7) - City name[18:91]- Customer (Table 18): Post Code (Field 91) - Postal/ZIP code[18:35]- Customer (Table 18): Country/Region Code (Field 35) - ISO country code[18:39]- Customer (Table 18): Blocked (Field 39) - Status field (' '=active, 'All'=blocked){18:39}- Customer (Table 18): Previous value of Blocked field (old value before change)
Why This Pattern Works:
Change Detection: Scenario 1 ({18:39} is <>[18:39]) uses old value comparison to detect when Blocked field is being modified
Activation Detection: Scenario 2 ([18:39] is ' ') confirms the new value is blank (unblocked/active)
Together: Both scenarios ensure rules only fire when customer is being activated, not during regular field updates
Data Exists: At activation time, all fields have been entered, so validation checks have data to validate
Real-World Workflow: Matches actual Business Central usage - create customer → fill details → activate by clearing Blocked field
Conditional Required Fields
Fields required only in certain circumstances:
Placeholders Used in This Pattern:
[18:35]- Customer (Table 18): Country/Region Code (Field 35) - ISO country code[18:166]- Customer (Table 18): VAT Registration No. (Field 166) - EU VAT number[18:2]- Customer (Table 18): Name (Field 2) - Customer name[18:59]- Customer (Table 18): Credit Limit (LCY) (Field 59) - Maximum credit allowed[18:CustomCustomerType]- Customer (Table 18): Custom field for B2B/B2C classification[18:CustomTaxID]- Customer (Table 18): Custom field for tax identification number[18:CustomCustomerCategory]- Customer (Table 18): Custom field for customer category[18:CustomContactName]- Customer (Table 18): Custom field for primary contact[18:CustomCreditJustification]- Customer (Table 18): Custom field for credit limit justification[18:CustomAccountType]- Customer (Table 18): Custom field for account type[18:CustomParentCustomer]- Customer (Table 18): Custom field for parent customer link
Contact Information Requirements
Placeholders Used in This Pattern:
[18:102]- Customer (Table 18): E-Mail (Field 102) - Customer's email address[18:103]- Customer (Table 18): Phone No. (Field 103) - Customer's phone number[18:CustomInvoiceMethod]- Customer (Table 18): Custom field for invoice delivery method
Implementation: Format Validation
Note on Format Validation: Format validations can run on both OnInsert and OnModify because they validate the format of data that exists, not whether required fields are populated. However, for consistency with the activation pattern, these examples use OnModify with Trigger Field [18:39] to validate format when customer is being activated.
Alternative: You could also validate format immediately when fields are changed by using:
Trigger Field: [18:102] (Email field itself)
Trigger Event: Before Modify
No scenarios needed (validates whenever email changes)
Email Format Validation
Placeholders Used in This Pattern:
[18:102]- Customer (Table 18): E-Mail (Field 102) - Customer's email address[18:2]- Customer (Table 18): Name (Field 2) - Customer name[18:CustomCustomerType]- Customer (Table 18): Custom field for B2B/B2C classification
Phone Number Format Validation
Address Format Validation
Implementation: Consistency Validation
Cross-Field Consistency
Business Rule Consistency
Implementation: Duplicate Prevention
Note on Duplicate Detection: Duplicate detection is one of the few scenarios where Before Insert is appropriate, because you're checking if a new customer being created already exists in the system. However, Business Central's Rule Engine has limited capability for cross-record queries. Duplicate detection typically requires custom AL code or integration with data quality services.
Duplicate Detection Patterns
Note: Duplicate detection typically requires custom code, aggregation, or integration with deduplication tools. Basic rule engine functionality may be limited. Consider:
Custom AL code to check for duplicates
Integration with data quality services
Manual review process triggered by warnings
Implementation: Credit and Business Policy Validation
Credit Policy Enforcement
Customer Category Business Rules
Implementation: Integration with External Validation Services
Address Validation Service Integration
Tax ID Validation
Credit Bureau Integration
Implementation: Customer Lifecycle Validation
New Customer Onboarding
Note on Onboarding Validation: New customer onboarding is one scenario where Before Insert is appropriate, because you're validating that prerequisite steps (application, terms acceptance, compliance checks) are completed before the customer record is created in the system. This differs from required field validation, where fields are entered after the record exists.
Customer Status Changes
Performance Optimization for Customer Validation
Validation Priority and Sequencing
Fast validations first (reject obviously bad data quickly):
Use Scenarios to Filter
Async Validation for Slow Operations
Synchronous (immediate, fast):
Required fields
Format checks
Basic business rules
Trigger: Before Insert/Modify
Asynchronous (delayed, slow):
Address verification (API call)
Tax ID validation (external service)
Credit checks (third-party)
Duplicate detection (complex search)
Trigger: After Insert, then update customer record
Testing Customer Validation Rules
Test Case Matrix
Test Scenario | Required Fields | Format | Consistency | Duplicates | Policy | Expected Result |
|---|---|---|---|---|---|---|
Valid new customer | All filled | Valid | Consistent | No dup | Compliant | Success |
Missing name | Name blank | - | - | - | - | Error |
Invalid email | Filled | Bad format | - | - | - | Error |
Mismatched currency | Filled | Valid | US/EUR mismatch | - | - | Warning |
Duplicate email | Filled | Valid | - | Email exists | - | Error |
Excessive credit | Filled | Valid | - | - | Over limit | Error/Warning |
New customer (all checks) | Complete | Valid | Consistent | No dup | Compliant | Success + async checks |
Test Data Preparation
Create test customers for each scenario:
Monitoring and Maintenance
Validation Metrics
Track validation effectiveness:
Continuous Improvement
Regular review cycle:
Conclusion
Customer data validation transforms data quality from reactive cleanup to proactive prevention. By implementing comprehensive validation at the point of data entry, you ensure accurate, complete, consistent customer information that improves every downstream process.
Key validation categories:
Required fields: Essential data for operations and compliance Format validation: Correct structure for emails, phones, addresses Consistency: Cross-field relationships and business logic Duplicates: Prevent multiple records for same customer Business policies: Credit limits, customer categories, approvals External validation: Address verification, tax ID checks, credit bureaus
Implementation approach:
Start with required field validation (highest impact, lowest complexity)
Add format validation for key fields (email, phone, address)
Implement consistency checks for related fields
Add duplicate detection (may require custom development)
Enforce business policies (credit, categories, approvals)
Integrate external validation services (async, after-save)
Success factors:
Clear, helpful error messages with specific guidance
Balance strictness (errors) with flexibility (warnings)
Fast validation for common checks, async for slow operations
Continuous monitoring and refinement
User training and communication
ROI of customer data validation:
By investing in comprehensive customer data validation, you protect your business from costly errors, improve operational efficiency, ensure compliance, and deliver better customer experiences—all while reducing the burden of manual data cleanup.
Related Reading:
Preventing Data Entry Errors: Validation Best Practices
Writing Effective Error Messages for Business Rules
The Complete Guide to Placeholders for Dynamic Messages
Duplicate Detection Strategies in Business Central
Integrating External Validation Services with QUALIA Rule Engine
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